Dynamic Sales Enablement
Your team
gets better
every day, and
you can prove it.
Eriqa listens to the conversations your team is already having, tells each person what to work on next, and gives their manager the evidence to coach it.
Works with your dialler, meeting recorder or drive. Your team keeps selling exactly as they do now.
The problem
Sales training was designed for a time when listening to conversations was hard.
Almost every problem with the old way comes back to one thing. Nobody could hear enough of what was really said.
conversations heard this week
An illustrative week of 120 conversations.
- 01
Training happens on a calendar
Your team sells every day. A workshop once a quarter cannot keep up with the conversations happening in between.
- 02
Coaching runs on a sample
A manager only hears a few conversations a week, so people get coached on the conversations that happened to be overheard.
- 03
Nobody can prove it worked
Attendance and completion tell you the training ran. They tell you nothing about whether real conversations got better.
The category
Coach from what happened, not from the calendar.
Dynamic Sales Enablement means helping your team improve all the time, using what their real conversations show. AI spots what is happening. People do the coaching, the practice and the follow-up.
AI listens to everything and remembers it. Managers bring judgement, challenge and follow-up. Neither side works on its own.
- 01
Observe
- 02
Understand
- 03
Prioritise
- 04
Guide
- 05
Practise
- 06
Coach
- 07
Apply
- 08
Measure
- 09
Learn
The loop does not end. Each cycle produces the evidence that starts the next one.
The platform
Four things, happening all the time.
- 01
Evidence
Every conversation assessed
Every conversation is scored against your own framework, and each score links to the exact moment in the conversation it came from.
- 02
Guidance
One focus per seller, per week
One thing to work on, taken from their own conversations, with a short reminder each day so they know what to change tomorrow.
- 03
Coaching
Managers arrive prepared
We write the one-to-one brief for them: what to raise, which skill it relates to, and the clip to play.
- 04
Measurement
Before and after, per seller
See how each skill has moved since last time, so you can show what your training money actually changed.
Overall QA
86/100
Critical / auto-fail items
What your team gets
A focus for the week and daily guidance.
Every rep starts the week with one thing to work on, chosen from their own conversations. Each morning they get a short email with what happened yesterday, the moment it happened, and one thing to try today.
Their manager gets the same picture, with a link to the conversation, ready to review, so the one-to-one is about real examples rather than a feeling.
From
Eriqa Coaching
Subject
Today: one change to your discovery questions
This week you are working on
Discovery Proficient
What happened yesterday, 02:41 to 03:38
"So you are looking at a new system. Shall I walk you through what we do?"
You moved to your pitch before finding out what the current process costs them.
Try this on your next conversation
Asking what the current process costs them each month, before you describe anything you do.
Week of 12 January
Get the cost of the problem on the table
Up 7 points on last week, across 24 scored conversations.
Three things to do this week
- 1Ask what the current process costs, on every first conversation.
- 2Listen back to Tuesday 10:04, where it worked.
- 3Bring one conversation to your one to one on Thursday.
Evidence discipline
If we cannot show it, we do not say it.
We work in three steps. First we pull out only what was actually said. Then we look for patterns in those facts. Then we write it up, using nothing that the first two steps did not find. Every score links back to the moment in the conversation it came from.
"Yeah, we are looking at this for Q3 but honestly the cost is what is holding us back."
Rep: "Got it. What does your current process look like for that?"
"It is mostly manual right now, spreadsheets, three people involved..."
Discovery: Proficient
Open question used to surface current state. Cited at 02:41. Next coaching step: probe the cost of doing nothing.
Who it is for
Four roles, one set of facts.
For sellers
You get one thing to work on this week, taken from your own conversations, and proof at the end of the month that it improved.
For managers
Eriqa tells you who needs your attention this week, what to raise, and which moment in which conversation to play.
For enablement
See what is really missing across the team, whether your last programme changed anything, and where the playbook is being ignored.
For revenue leaders
Your pipeline tells you the result. This tells you what your team did to get it, person by person, with the conversations to prove it.
How to buy
One price per rep. Everything you need to coach.
£79 per rep per month, from 3 reps
Every conversation, scored and coached
Each conversation scored against your own framework, one focus per rep each week, daily guidance, and briefs so managers arrive prepared.
See pricingIncluded
Coaching that gets followed through
Every coaching action has an owner, a date and the evidence attached, so you can prove what changed.
See how it worksIncluded
People doing the same job
Live sessions, ready-made material and a community of sales leaders to learn from.
See the communityWant your own sales method built into every score? Available as an annual add-on. See pricing
Point it at last week's conversations.
The quickest way to judge this is to run it on conversations your team had last week.